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Amol Gawande
Editorial
Prayukti - Journal of Management Applications 2024 4(1): 1-3
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1
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Krishna Khanal and Neha Arora
Academic guardianship: The role of faculties in shaping university social responsibility in Nepal’s business schools
Prayukti - Journal of Management Applications 2024 4(1): 4-9
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» DOI: http://doi.org/10.52814/PJMA.2024.4101
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2
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Mansi Makkar and Neetu Rani
Framework for organizational drivers of workforce agility
Prayukti - Journal of Management Applications 2024 4(1): 10-19
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» DOI: http://doi.org/10.52814/PJMA.2024.4102
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3
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Kopal Gupta, Prashant Patel P and Jignesh Vidani
A study on consumer attitude towards Smoking amongst males and females of gen. Z in Ahmedabad
Prayukti - Journal of Management Applications 2024 4(1): 20-26
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» DOI: http://doi.org/10.52814/PJMA.2024.4103
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4
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Tejashrie Talla, Ishita Sil, Vaibhav Wasankar, Mayuri Karodkar and Sonal Gupta
Analysing the usage of marketing audit and practical problems of its usage in marketing function
Prayukti - Journal of Management Applications 2024 4(1): 27- 32
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» DOI: http://doi.org/10.52814/PJMA.2024.4104
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5
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Tarang P, Suzan Mansuri and Jignesh Vidani
Study the fluctuation of share prices of Maruti-Suzuki and Tata Motors during Indian festival season
Prayukti - Journal of Management Applications 2024 4(1): 33- 38
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» DOI: http://doi.org/10.52814/PJMA.2024.4105
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6
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Tejashree Talla, Aditi Aljapurkar and Satyajit Ingawale
Impact of smartphone addiction on perceived stress among post graduate students in Pune
Prayukti - Journal of Management Applications 2024 4(1): 39- 44
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» DOI: http://doi.org/10.52814/PJMA.2024.4106
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7
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Madhurima Mallick, Aditi Aljapurkar, Yamini Ghanghorkar and Satyajit Ingawale
Evaluation of employee branding of topmost hotels through online websites and social media
Prayukti - Journal of Management Applications 2024 4(1): 45- 62
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» DOI: http://doi.org/10.52814/PJMA.2024.4107
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8
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Nikhil Pandya, Kuldeep Mandaliya and Jignesh Vidani
A comparative analysis of user experience and satisfaction on Zomato and Swiggy in Ahmedabad and Rajkot city
Prayukti - Journal of Management Applications 2024 4(1): 63- 71
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» DOI:http://doi.org/10.52814/PJMA.2024.4108
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Mohd Ahmad, Ketaki Khandekar, Vaibhav Wasankar, Devvrath Pancholi and Sibani Singh
A study on the consumer buying behavior as an effect due to brand puffery
Prayukti - Journal of Management Applications 2024 4(1): 72- 78
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» DOI:http://doi.org/10.52814/PJMA.2024.4109
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Aditi Dang, Prasanna Nilekar, Chandani Khan, Shruti Mudaliar and Ram Pravesh
A study of consumer behavior towards CNG vehicles in Pune city
Prayukti - Journal of Management Applications 2024 4(1): 79- 85
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» DOI:http://doi.org/10.52814/PJMA.2024.4110
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Asha Sikhakolli, Sankalp Dandwate, Krishnan Gopalakrishnan, Priyansh Nimude and Anshita Sharma
A study of sales promotion techniques of cooperative milk producers
Prayukti - Journal of Management Applications 2024 4(1): 86- 92
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» DOI:http://doi.org/10.52814/PJMA.2024.4111
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12
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Sonali Saha, Tejaswini Kankekar, Tanmay Tyagi, Parikshit Shinde and Aditya Patil
A study of B-school student’s perception on their employability skills
Prayukti - Journal of Management Applications 2024 4(1): 93- 98
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» DOI:http://doi.org/10.52814/PJMA.2024.4112
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