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Research

Prayukti – Journal of Management Applications

Table of Content: Volume 3, Issue 1, January 2023

Amol Gawande

Editorial

Prayukti - Journal of Management Applications 2023 3(1)

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1

M. Shamkuwar, R. More and P. Patil

Smart city - An assessment of information technology dimensions

Prayukti - Journal of Management Applications 2023 3(1): 01-11

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» DOI: http://doi.org/10.52814/PJMA.2023.3101

2

H. Jain, M. Joshi and T. Parab

A study on 'Kidfluence' parents' buying behavior with special reference to young consumers in India

Prayukti - Journal of Management Applications 2023 3(1): 12-18

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» DOI: http://doi.org/10.52814/PJMA.2023.3102

3

V. Joshi, M. Ahmad and D. Pancholi

A study on integrated marketing with reference to online marketing

Prayukti - Journal of Management Applications 2023 3(1): 19-23

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» DOI: http://doi.org/10.52814/PJMA.2023.3103

4

F. Sharma, A. Aljapurkar and S. Purandare

Choosing the path to metaverse in HR

Prayukti - Journal of Management Applications 2023 3(1): 24-31

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» DOI: http://doi.org/10.52814/PJMA.2023.3104

5

K. Khanal and N. Arora

Corporate social responsibility expenditures and its impact on financial performance variables of listed commercial banks in Nepal

Prayukti - Journal of Management Applications 2023 3(1): 32-42

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» DOI: http://doi.org/10.52814/PJMA.2023.3105

6

T. Talla, A. Dang, S. Bagul, S. Jain and R. Bharti

A study of green marketing practices in the retail industry - Pros and cons

Prayukti - Journal of Management Applications 2023 3(1): 43-52

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» DOI: http://doi.org/10.52814/PJMA.2023.3106