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Research

Prayukti – Journal of Management Applications

Table of Contents : Volume 1, Issue 1, July 2021

Amol Gawande

Editorial

Prayukti - Journal of Management Applications 2021 1(1)

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1

R. Khatri

The study of the awareness and satisfaction among consumers towards Chatbot technology for online purchases in Mumbai city

Prayukti - Journal of Management Applications 2021 1(1): 01-08

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2

T. Praveen and V. V. Suraj

A study on supplier and buyer coordination on pharma supply chain

Prayukti - Journal of Management Applications 2021 1(1): 09-18

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3

S. Sood

Impact of quality of reviews on the perceived diagnosticity, purchase intention and the mediating role of perceived EWOM influence in case of B&B industry

Prayukti - Journal of Management Applications 2021 1(1): 19-28

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4

A. Gaur and Sweta

Digital marketing: A conceptual framework

Prayukti - Journal of Management Applications 2021 1(1): 29-33

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5

A. Pamnani and V. Parvathi

Innovations in contemporary marketing through artificial intelligence and robotic drones

Prayukti - Journal of Management Applications 2021 1(1): 34-43

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6

A. Bharathy

Sustainable retailing through omni channel strategy: Dawn of a new era

Prayukti - Journal of Management Applications 2021 1(1): 44-50

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7

P. Lokhande and A. CHS

Disruptive innovation in financial services industry: Blockchain

Prayukti - Journal of Management Applications 2021 1(1): 51-56

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8

S. Kavediya, S. Saxena and N. Joshi

Fintech world: Forced or voluntary adoption and application of digital technologies

Prayukti - Journal of Management Applications 2021 1(1): 57-63

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9

S. Gogia and U. Sharma

Blockchain and machine learning based peer-to-peer lending for the post-pandemic economy

Prayukti - Journal of Management Applications 2021 1(1): 65-69

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10

K. M. Sindhushree

Role of e-advertisement on consumer buying behaviour

Prayukti - Journal of Management Applications 2021 1(1): 70-75

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11

D. Saha

Subjectivity Bias elimination in employee appraisal process: Role of people analytics

Prayukti - Journal of Management Applications 2021 1(1): 76-81

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12

P. Kumar and A. D. Yadav

A prediction modelling for stock returns: Analytical study with reference to automobile sector in India

Prayukti - Journal of Management Applications 2021 1(1): 82-96

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