International E-Conference 2021





Dr. D. Y. Patil B-School, Pune, India
IQAC and Research & Publication Cell
In association with
Dr. Soetomo University, Indonesia


Theme: “Embracing Change & Transformation -

Breakthrough Innovation and Creativity”


March 23-25, 2021


Venue: Online


E-mail Papers: conference.bschool@dpu.edu.in



Partners



Sponsor



ABOUT THE CONFERENCE
Creativity and innovations are indispensable for the growth of business and the success of the organization. It is an important factor which helps traditional companies and educational institutions in foreseeing the potential threats and rising competition. Needless to say, companies and organizations cannot thrive without matching the pace with the change and transformation which is taking place in the market. Digital transformation integrates digital technologies into all areas of a business. To meet with the ever changing demands of business processes and customer expectations and create a competitive advantage as well as positioning the organization for the future growth, the role of digital transformation and innovation cannot be ignored. IoT , Artificial Intelligence (AI), Automation, Machine Learning, Block Chain are some of the latest technologies which have brought about the sea of change by amalgamating demanding millennial generation into the high speed data lanes. In the past few months of Lockdown, digitalization has played a vital role in sustaining the global economic condition. Businesses are now looking for the new ways of dealings and cost minimization. Educational institutions also embraced digital mode of teaching and learning methodologies in order to minimize the impact of pandemic on the academics of students. This conference is intended to seek intellectual contribution of experts from industry, academia and research for embracing change & transformation through innovations and creativity.

OBJECTIVES OF THE CONFERENCE
  • To understand how the businesses and educational sector have embraced the change brought about by the adopting digital technologies in their product offerings in this difficult time of pandemic and also to explore the new ways of sustenance in the new normal.
  • To provide researchers, industry practitioners, academicians, research scholars and students with strong research orientation, a forum for developing, discussing and presenting new ideas and the emerging phenomena in digital transformation in the new world which is expected to emerge in the post pandemic era.

THEME OF THE CONFERENCE
“Embracing Change & Transformation - Breakthrough Innovation and Creativity”

SUB-THEMES
  • Role of digitalization and digital innovation
  • Towards digital transformation
  • Big data sources and methods for social and economic analysis
  • Creativity, innovation and leadership
  • Technological forecasting and social change

MAJOR TOPICS

The conference invites articles, research papers, case studies, short communications and abstract of doctoral dissertation that are multidisciplinary in nature as well as those within the major functional areas, including:

Finance

Modern crypto currency development through Ethereum and

Blockchain Technology

Macroeconomics and Monetary Economics

Future of Fintech in the New Normal

Disruptive Innovation in Financial Services Industry

Financial Innovation, Engineering & Analytics

Financial Markets- Growth and Opportunities

International Financial Economics

Global Financial Crisis & impact on emerging markets

Marketing

Omnichannel marketing strategies in the digital era

Customer engagement through interactive digital content and influencer marketing strategies

Evolution of Digital marketing, Video marketing, Social messaging apps, Social media, Social Media stories and user generate content,

geofencing etc

Application of predictive & Augmented analytics in Sales & Marketing

Application of robotics and Artificial Intelligence (Programtic Advertising, Chatboats, Conversational and Personalized

Marketing)

Moving towards Augmented reality and immersive technologies in

Sales and Marketing

E-Commerce Marketing & Digital Platforms in New Normal

HR

The Growing Market for HR Outsourcing

Moving Towards Continuous Performance Management

New Ways to Engage Employees

Re-Define Blended Learning To Include On Demand Coaching

Role of foreign assignments in social innovation

Artificial Intelligence in HR

Enhancing human capital for transcending organizational

capabilities

Business Analytics

Leveraging AI for a More Resilient, Agile and Adaptive

Organization

Leveraging Cloud Based Data Platform Strategy to Drive Enterprise Wide Transformation

The Cloud Computing Scenario: The Future Is Distributed Cloud

Improving Customer Experience and Engagement With Real-Time Continuous Intelligence

Increase Organization's Business Model Resilience Through Digital Initiatives

VR,AR, and immersive technologies

Website analytics, visual search optimization (VSEO) and progressive web apps (PWAs)to create value

Pharmaceutical Management

Innovation and marketing in Pharmaceutical Industry

Pharmaceutical care and Digital Revolution

The Influence of Emerging Markets on the Pharmaceutical Industry

Pharmaceutical Industry: Covid-19 pandemic and role of digital technology

New Product Development in the Pharmaceutical Industry

Artificial Intelligence in pharmaceutical industry

Use of digital marketing in pharmaceutical Industry

Increase Organization's Business Model Resilience Through Digital Initiatives

VR,AR, and immersive technologies

Website analytics, visual search optimization (VSEO) and progressive web apps (PWAs)to create value

Pharmaceutical Management

Innovation and marketing in Pharmaceutical Industry

Pharmaceutical care and Digital Revolution

The Influence of Emerging Markets on the Pharmaceutical Industry

Pharmaceutical Industry: Covid-19 pandemic and role of digital technology

New Product Development in the Pharmaceutical Industry

Artificial Intelligence in pharmaceutical industry

Use of digital marketing in pharmaceutical Industry

WHO CAN PARTICIPATE

Academicians, Economist, Entrepreneurs, Industry/Business executives, Professionals, Practitioners, Consultants, Technocrats, Research Scholars and Students


PARTICIPATION FEE
No participation fee

ABOUT THE ORGANIZER
Dr. D. Y. Patil B-School runs AICTE approved PGDM program. It has been ranked 1st Emerging B-School among top institutes of west India by Times of India. It has also been conferred the ET Now Business School of the Year award. The two-year full-time PGDM program offered by Dr. D.Y. Patil B-School is designed to empower students to become successful business professionals in the challenging global scenario. The Institute is continually evolving to meet its goals in an ever-changing business environment. It has been playing an important role in professionalizing Indian management through its programs. Dr. D. Y. Patil B-School aims to create value-driven leaders, global managers and entrepreneurs with strong conceptual foundations and analytical approach to help them be the best in whichever field they choose. The aim is to innovatively address the needs of a modern India and connecting aspirations and realities to attain benchmarks that are respected internationally.

CALL FOR PAPERS

Conceptual and empirical research papers are invited from academicians and practitioners on the themes or related topics of the conference. Papers should be original and unpublished, offering new insights, new approach or new knowledge to the body of literature. A soft copy of the full paper with an abstract (not exceeding 250 words) may be submitted. Soft copy should be in MS- Word format in Times New Roman, Font size 12 with one-inch margin on all sides. All the papers received will go through a blind review process and acceptance of the papers will be communicated to the corresponding author.


PUBLICATION OPPORTUNITY
  1. All accepted papers will be published in the form of conference proceedings bearing an ISBN, as well as in a special issue of MERC Global’s International Journal of Management - A Double Blind Peer-reviewed Refereed Journal.
  2. Selected papers will be published by our publication partners*.
    • African Journal of Business and Economic Research (Scopus Indexed)
    • African Renaissance (Scopus Indexed)

*The papers shall be selected for publication strictly on merit basis.

*Submission and processing norms are as per the publishing journal.


Please note that we don’t charge any fee to publish your abstract and/or FULL paper in the conference proceedings.
*Journal Publication Fee/Charges:
After acceptance of the full paper for publication in any of our allied Journals, the paper will enter the production cycle and the author will be asked to pay the publication fee/charges. If the payment is not received before the deadline, the paper will be withdrawn from the publication process. However, on receipt of the publication fee, the necessary editing and formatting corrections will be made and the author will receive the final proof of his/her article for review and/or approval to publish.

IMPORTANT DATES
  • *Last date of extended abstract submission: Feb 10, 2021
  • *Last date of paper submission: March 10, 2021
  • *Acceptance after 5 days of paper submission
  • *Last Date of Registration for Inclusion of paper in Conference Proceedings: March 10, 2021
  • *Conference presentations: March 23-25, 2021

HOW TO SUBMIT A PAPER
Authors can send their papers as an attachment in MS word file at: conference.bschool@dpu.edu.in.


MODE OF CONFERENCE
Online


CHIEF PATRON
Dr. Somnath Patil
Secretary, Dr. D. Y. Patil Vidyapeeth Society, Pune, India


Conference Chairman
Dr. Amol Gawande
Director, Dr. D. Y. Patil B-School, Pune, India


Conference Convener
Dr. Atul Kumar
Professor, Dr. D. Y. Patil B-School, Pune, India


Conference Co-convener
Dr. Rashmi Panjapye
Associate Professor, Dr. D. Y. Patil B-School, Pune, India


Conference Co-ordinator
Dr. Meithiana Indrasari,
Vice Rector, Dr. Soetomo University, Surabaya, Indonesia


Ms. Geetika Jha
Assistant Professor, Dr. D. Y. Patil B-School, Pune


IMPORTANT CONTACTS
Dr. Atul Kumar (9604136798)
Dr. Rashmi Paranjpye (9921318662)
Ms. Geetika Jha (9407960599)