Dr. D. Y. Patil B-School’s Case Development Cell organized Curioso: A Case Study Competition. Competition consisted of 3 rounds
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Total Rounds for Competition: 3
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1st Round- Product advertisement
2nd – Case Analysis
3rd - Presentation
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ROUND 1-
Product advertisement
(This is an elimination round)
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Team shall create-
- Product name
- Logo
- Tagline
- Jingle (AV)
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ROUND 2-
Case study
In this round, teams will be given case studies & expected to submit Case analyses.
(Based on the analysis, teams will be shortlisted)
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Case analysis
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ROUND 3-
Case study Presentation
Only shortlisted teams will present a case analysis
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Presentation
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Timeline
Registration deadline: March 25, 2022
Circulation of product list for product advertisement: March 25, 2022
Submission of product advertisement: March 30, 2022
Declaration of shortlisted teams and circulation of case for analysis: April 5, 2022
Submission of case analysis report: April 12, 2022
Declaration of selected teams based on case for analysis report: April 20, 2022
Case analysis report presentation: April 28, 2022 (in international conference of Dr. D. Y. Patil B-School)
The competition received an overwhelming response from PAN India & received 105 registration entries for 1st round. 48 teams were shortlisted for 2nd round. IKEA & Netflix case studies were given to students for analysis. Based on the Case analysis submitted by the students, 27 teams were shortlisted for the final round of competition. Case analysis was evaluated on the following parameters by the panel of judges.
- Identification of main issues/ problems (10)
- Analysis of the key issues with Literature/ research (10)
- Alternative solutions/ options provided (10)
- Observations and/or recommendations given for effective implementation of solutions (10)
- Q & A (10)
Out of 27 teams, 3 teams were selected as Winners, 1st Runner Up & 2nd Runner Up. They received cash prize of Rs. 25000/-, Rs. 15000/- & Rs.10000/- respectively. The 2nd runner up were Sree Kruthika S, Madhav Krishna R, Agilan V and Ashwitha Guru from PSG Institute of Management, Coimbotore, Tamilnadu. 1st runner ups were Priyanka Sarode, Shubham Khese, Tanvi Chipate and Rahul Dahitule from Dr. D. Y. Patil Institute of Technology, MBA, Pimpri. Winners were Shriya Talauliker, Joanne De Sa and Dimple Shah from DCT’s S.S. Dempo College of Commerce & Economics, Cujira-Goa.