Date – 15th Feb 2018
Time: 02:00 P.M
Objectives:
- Equipped with valuable information about its target market, a company can develop products and create marketing campaigns that appeal directly to consumers.
- Understanding involves gathering data to learn more about target demographics and consumers.
- Develop data-driven strategies
- Prepare for a competitive business environment
- Enhance market research skills
Participants Details: 40+ students with faculties
Market research plays a pivotal role in the business world, shaping decisions, strategies, and ultimately the outcome. The significance of market research cannot be overstated, and it's a skill every business student should master. Dr. D.Y. Patil B-School recognized this importance and organized a Market Research and Application session for PGDM students.
This session provided a unique opportunity for students to delve into the world of market research, and understand its methodologies, tools, and applications. Through practical exercises, students learned how to gather and analyze data, identify market trends, and gain insights into consumer behavior.
The significance of this session lies in its ability to bridge the gap between theory and practice, equipping students with real-world skills that are invaluable in today's competitive business landscape. It empowers them to make informed decisions, develop effective marketing strategies, and stay ahead of the curve.
Key outcomes of the activity:
The students gain practical market research expertise, boosting their decision-making capabilities for a competitive business world.
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