Saturday, June 21, 2025
Date: 21-06-2025
Time: 2.00 PM to 3.00 PM
Venue: Seminar Hall, Dr. D. Y Patil B School
Resource Person: Mr. Milan Modi
Digital Marketing, Madison World
Afaq’s Digital Evangelist, Winner of India's Best Marketer & Planner
Participants: PGDM and PGDM Global Students and Faculty
Faculty Coordinator: Mr. Bhalchandra, Mrs. Pinki Kumari
Organizer: Center of Quality Assurance
Objectives: The session aimed to highlight the relevance and necessity of digital marketing knowledge for today’s business professionals. It was designed to equip newly inducted MBA students with practical insights into digital platforms, consumer behavior shifts, advertising trends, and emerging marketing strategies—irrespective of their chosen career domains..
Detail Report:
As part of the Diksharambh 2025–27 Induction Program, Dr. D. Y. Patil B-School had the privilege of hosting an insightful and contemporary session titled "Why Learn Digital Marketing Now?" delivered by industry expert Mr. Milan Modi.
The session began with a cordial welcome by the faculty, followed by Mr. Modi’s engaging presentation. Drawing from current industry data, real-life examples, and relatable Indian consumer behavior, he emphasized how digital marketing has become an indispensable skill in today's mobile-first and tech-driven economy.
The session was attended by students from both PGDM and PGDM Global batches of 2025–27 and provided a foundational understanding of digital ecosystems, marketing funnels, ad platforms, and the rise of digital-first strategies. Students were encouraged to recognize digital marketing as a career path and as a core competency for all business functions.
Key Highlights:
The Rise of Digital: Regardless of industry, professionals must understand digital platforms due to the rapid shift from traditional to online media.
Mobile-First India: India has leapfrogged directly to smartphones, making mobile-centric marketing a priority for all businesses.
Digital vs Traditional Media Spend: A significant reallocation of advertising budgets is occurring, from TV and print to platforms like YouTube, Instagram, WhatsApp, and Facebook.
Understanding the Marketing Funnel (A-C-T): Mr. Modi explained the Awareness–Consideration–Trial model and how businesses tailor their strategies for each phase.
Platform Familiarity: Students were introduced to key platforms driving digital communication and advertising, including video-based and social media tools.
Case Studies & Examples:
Smartphone Penetration: Mr. Modi opened the session by showcasing how smartphones dominate screen time across age groups.
IRCTC Example: Highlighted the ease of mobile transactions even among older generations, reinforcing the mobile-first approach.
White Shoes & Pizza Ads: Demonstrated how search behavior and real-time targeting are used to serve relevant ads—a peek into the algorithmic nature of digital marketing.
Rocket Boys & IPL: Used these case studies to show the transformation in entertainment consumption and how brands tap into such opportunities for mass engagement.
Message to Students:
No Entry Barriers: Digital marketing is a field open to all—engineers, commerce graduates, arts students—with a growing demand for multi-disciplinary skills.
Bridging the Skill Gap: There is a clear market need for skilled professionals in areas like SEO, Google Analytics, PPC, and digital strategy.
Emerging Career Paths: The session introduced students to organic (SEO), paid (PPC/social media), content marketing, and performance analytics as career tracks.
Rural India as a Growth Market: Marketers must not ignore the rural sector, which is rapidly coming online and consuming digital content at scale.
Print & Radio Decline: Traditional advertising mediums are shrinking; students were advised to future-proof their skills accordingly.
Outcomes of the Session:
The session gave students a strong understanding of the current digital landscape and the strategic role digital marketing plays in business success. Students learned to appreciate the marketing funnel, budget allocation strategies, and the relevance of understanding customer behavior across digital touchpoints.
It reinforced that digital marketing is not just a career choice, but a foundational skill across all roles—from finance to HR to consulting—and that keeping pace with digital trends is essential to professional growth.
The sessioninspired the budding managers of Dr. D. Y. Patil B-School to actively explore and build digital competencies that will keep them relevant in an evolving, data-driven business environment.