Tuesday, June 10, 2025
Date: 10.06.2025
Time: 3.00 pm – 4.00 pm
Venue: Dr. D.Y. Patil B-School, Pune
Resource Person: Mr. Akshay Dhapare
Faculty Coordinator(s): Dr. Kiran Singh & Prof. Riidhi Jain
Class / Division: PGDM and PGDM Global Batch (2025-2027), Induction Program
Objective(s)
To provide students with insights into the evolving landscape of marketing in the digital age.
To highlight the significance of personal branding for professionals and students alike.
To explain how AI is transforming marketing strategies and digital communication.
To emphasize the role of digital platforms, especially LinkedIn, in building a strong personal brand.
To encourage students to leverage AI tools and platforms for better visibility and career opportunities.
Brief Report
Mr. Akshay Dhapare delivered an engaging and insightful talk on the theme Marketing and Personal Branding in the Era of AI. He emphasized how marketing has undergone a significant transformation with the advent of AI, and how professionals must adapt to stay relevant.
The primary objective of the session was to provide students with insights into the evolving landscape of marketing in the digital age and to highlight the growing importance of personal branding, especially in the context of AI-driven platforms.
Key points discussed during the session included:
New Age Marketing: Understanding how AI is reshaping marketing strategies and customer engagement.
Personal Branding: Tips on building a strong personal brand and increasing visibility across digital platforms.
LinkedIn Presence: The importance of maintaining an active and professional LinkedIn profile, and how it can open networking and career opportunities.
Content Creation: Encouragement to share value-driven content regularly to build thought leadership.
Digital Consistency: Being consistent and authentic online to create a lasting professional image.
Conclusion
The session was highly informative and well-received by the students. Mr. Dhapare’s practical insights and real-world examples gave students a clearer understanding of how to position themselves in a competitive job market and leverage digital tools for career advancement.