Thursday, June 05, 2025
Date: 05-06-2025
Time: 2.00 PM to 3.00 PM
Venue: Seminar Hall, Dr. D. Y Patil B School
Resource Person: Mr. Sachin Sonavane
Executive Vice President- Head of Sales
Piramal Realty
Participants: PGDM and PGDM Global Students and Faculty
Faculty Coordinator: Dr. Rashmi Paranjape, Mrs. Pinki Kumari
Organizer: Center of Quality Assurance
Objectives: The session was conducted by Mr. Sachin Sonawane to introduce students to the real estate industry, focusing on the fundamental human need for homes, investment potential, operational domains, marketing strategies, and soft skills essential for sales and customer engagement. The discussion aimed to develop a holistic understanding of real estate as both a business and a career path.
Detail Report:
On the occasion of Diksharambh 2025–27 induction program, Dr. D. Y. Patil B-School was delighted to host Mr. Sachin Sonawane, the distinguished Executive Vice President of Piramal Realty. The session opened with a warm welcome from Dr. Sheetal Darekar, Head of Placements, and continued with a concise overview of Mr. Sonawane’s professional journey.
Mr. Sachin Sonawane led the session to familiarize students with the real estate sector, highlighting the basic human need for housing, its value as an investment, and the key functional areas within the industry. The session also covered marketing techniques and essential soft skills required for effective sales and client interaction. The objective was to provide students with a comprehensive perspective on real estate as both a professional opportunity and a dynamic business field.
Key Highlights:
1. Emotional engagement
Mr. Sachin Sonawane elaborates on how a business product can fulfill an individual’s emotional needs. He highlights that owning a home provides social status, financial stability, as well as cultural and emotional security.
2. Segments of Real Estate
Flats, plots, villas, and townships. Office commercial spaces, showrooms, and retail outlets. Industrial: Warehouses, factories, logistics hubs. Mixed-Use Developments: Combining residential, commercial, and leisure infrastructure.
3. Government Regulations in Real Estate
RERA (Real Estate Regulatory Authority) Mandates transparency, project registration, and timely possession. Protects buyers from fraud and delays. MHADA (Maharashtra Housing and Area Development Authority) provides affordable housing schemes. Supports lower and middle-income groups with subsidized housing.
4. Business Strategy
Planning: Identify market needs, location feasibility, and define product offering.
Development: Acquire land, obtain approvals, and begin construction.
Marketing & Promotion: Use both traditional (hoardings, newspapers) and digital media (online listings, social media).
Sales & CRM: Engage with potential customers, build relationships, address concerns, and close deals.
5. Lead Generation Techniques
Hoardings and Outdoor Advertising, Online Listings: Magic Bricks, 99acres, Housing.com, Promotional Events: Property expos, webinars, launches
Social Media Marketing: Targeted ads, influencer promotions
Referral Programs: Incentives for word-of-mouth marketing
6. Customer Handling
Cold Customers: Require education and nurturing. Warm Customers: Closer to decision; need personalized attention.
7. Message to Students:
Soft Skills for Real Estate Professionals: Grooming a Professional Appearance builds credibility. Communication: Clear, persuasive, and empathetic speaking.
8. Student Engagement and Clarifications
Students were encouraged to ask questions and share career concerns. The session clarified differences between investment and residential buying, the role of agents, and how to start a career in real estate.
Outcomes of the Session:
Students benefit from Awareness of real estate as a multi-faceted industry.
Insight into government regulations and their significance.
Practical sales techniques and CRM strategies.
Understanding of the value of soft skills in business.
Motivation to explore careers in sales, marketing, and property management.
Mr. Sachin Sonawane’s visit to Dr. D. Y. Patil B-School, as part of the Diksharambh 2025 induction program, was an inspiring and impactful experience for the PGDM and PGDM Global Batch of 2025–27. More than just a motivational session, it offered valuable real-world insights into the real estate industry, the emotional value of homeownership, and the importance of persistence and creativity in achieving success. His words resonated deeply with students, setting a strong foundation for their academic journey and encouraging them to pursue their goals with determination and vision. The session served as a powerful reminder that with the right mindset, aspirations can become reality.