Saturday, February 15, 2025
Date: 15 Feb 2025 to 10 Apr 2025
Time: 9 am to 6 pm
Venue: Comp lab 1
Resource Person: Mr. Harshit Gupta
Participants: PGDM Students
Faculty Coordinator: Mr. Ganesh Pathak
Organizer: Centre for Learning & Development DYPBS
Objectives:
1. To introduce the importance of LinkedIn as a professional networking platform.
2. To guide participants in creating impactful LinkedIn profiles that reflect their skills and aspirations.
3. To provide strategies for building a strong personal brand in the digital space.
4. To help participants understand content creation, engagement, and networking best practices.
5. To offer hands-on experience in optimizing profiles, creating content, and expanding professional reach
A workshop on LinkedIn and Personal Branding was conducted by Mr. Harshit Gupta, a seasoned expert in digital presence and career development. The event aimed to equip participants with the knowledge and tools required to leverage LinkedIn for personal branding and career advancement.
Workshop Highlights:
The workshop began with an insightful introduction to LinkedIn and the importance of personal branding in today’s digital world. Mr. Harshit Gupta emphasized how LinkedIn has become a powerful tool for professional networking and career growth. Participants learned the key elements of creating a standout LinkedIn profile, including how to write compelling headlines, summaries, and work experiences. The session also covered practical tips on optimizing profiles using relevant keywords and attaching multimedia to enhance visibility.
In the following session, Mr. Gupta explored effective strategies for content creation and engagement on LinkedIn, explaining how participants can share professional updates, industry insights, and thought leadership content to connect with their audience. Participants gained a deeper understanding of how to engage meaningfully with their network through comments, reposts, and original posts.
The workshop also delved into networking strategies, highlighting how participants can build and maintain quality connections on LinkedIn. Mr. Gupta shared best practices for reaching out to industry leaders, recruiters, and peers in a professional and authentic manner. The day concluded with a group activity, where participants worked in pairs to review and improve each other's profiles. They also participated in a creative challenge to draft and share a LinkedIn post, applying the concepts discussed throughout the workshop.
Key Takeaways
1.Understanding the power of personal branding in today’s competitive world.
2.Learning how to build and maintain a professional LinkedIn profile.
3.Gaining insights into content creation and engagement strategies.
4.Knowing how to network effectively and use LinkedIn for career opportunities.
The workshop was highly appreciated for its practical insights and interactive approach. Participants found the real-time profile reviews and engagement strategies especially helpful in understanding how to apply the concepts to their own professional journeys.