Date: 01-02-2025
Time: 9.00 am – 11 am
Venue: Auditorium, DYPBS, DPU, Pune
Resource Person(s): Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany
Faculty Coordinator(s): Dr. Vaibhav Patil
Class / Division: PGDM Marketing – B Class
Objective(s)
1. To Introduce Corporate Mentorship as a Key Initiative
2. To Provide Industry-Relevant Exposure to Students
3. To Facilitate Career Guidance and Skill Development
4. To Bridge the Gap Between Academia and Industry
5. To Build Professional Networks for Enhanced Employability
The institution has introduced a mentoring system aimed at aiding both the academic and personal growth of students. To better equip them for the corporate world, the MBA Department has rolled out a Corporate Mentorship Programme. These programmes guide students in making well-informed career decisions, expanding their business expertise, and developing leadership capabilities. They provide hands-on, real-world experience that complements classroom learning. Through these mentorship experiences, students build professional networks, gain important insights into industry practices, and bridge the gap between academic knowledge and corporate expectations. Ultimately, corporate mentorship plays a crucial role in boosting students' employability.
As part of this initiative, Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany, was invited to engage with the students of PGDM Marketing – B Class at D Y Patil B School (DYPBS), DPU, Pune. The session was conducted at the Auditorium of DYPBS, as part of the Corporate Mentorship Programme.
During his insightful and engaging session, Mr. Narayan addressed key contemporary themes under the overarching topic of Digital Marketing & Transformation. He provided in-depth perspectives on the following areas:
Strategic Brand Building
Consumer Insights & Research
Marketing Career Roadmap – Digital Analytics & Measurement
Content & Brand Storytelling
Sales & Marketing Alignment
E-commerce Marketing
Marketing Technology (MarTech)
Marketing Project Management
Professional Networking & Career Growth
Mr. Narayan emphasized the pivotal role of digital transformation in shaping today’s marketing landscape. He elaborated on how brands must adapt to rapid technological advancements for long-term success and relevance. His session also provided guidance on career-building in marketing, focusing on high-demand areas such as digital analytics, content creation, and the use of MarTech tools.
He enriched the session by sharing real-life examples, case studies, and practical approaches, making the interaction highly valuable for students.