Saturday, March 01, 2025
Date: 01-03-2025
Time: 9.00 am – 11 am
Venue: Auditorium, DYPBS, Pune
Resource Person(s): Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany
Faculty Coordinator(s): Dr. Vaibhav Patil
Class / Division: PGDM Marketing – B Class
Objective(s)
1. To Equip Students with an In-depth Understanding of Digital Marketing Channels and Tools
2. To Help Students Learn Strategies for Leveraging Social Media Platforms for Marketing Success
3. To Guide Students on Content Creation, SEO, and Paid Advertising Techniques
4. To Provide Insights into Developing a Digital Marketing Plan
5. To Enhance Students' Employability by Teaching Practical Digital Marketing Skills
A mentoring system has been introduced at the institution with the sole purpose of catering to the academic and personal development needs of the students. To nurture students and make them industry-ready, the Department of MBA has launched a Corporate Mentorship Programme. These programmes assist students in making informed career decisions, developing business acumen, and honing leadership skills. They also offer real-world insights that go beyond textbook knowledge. Through these mentorship interactions, students build strong professional networks, gain a better understanding of industry expectations, and bridge the gap between academia and the corporate world. Ultimately, corporate mentorship significantly enhances the employability of students.
As part of this initiative, Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany, was invited to engage with the students of PGDM Marketing – B Class at D Y Patil B School (DYPBS), DPU, Pune. The session was conducted at the Auditorium of DYPBS, as part of the Corporate Mentorship Programme.
During his engaging and informative session, Mr. Narayan addressed key aspects of Digital Marketing and Social Media Strategy, providing practical insights and strategies for leveraging the power of digital channels for marketing success. The session focused on a wide range of topics, including:
Understanding Digital Marketing: Key Components (SEO, SEM, Content Marketing, Email Marketing, and Affiliate Marketing)
Social Media Platforms: Utilizing Facebook, Instagram, Twitter, LinkedIn, and TikTok for Effective Marketing
Content Creation and Strategy: Creating Engaging Content for Different Platforms
Search Engine Optimization (SEO): On-Page and Off-Page Techniques
Pay-Per-Click (PPC) Advertising and Google Ads: Introduction to Paid Advertising in Digital Marketing
Analytics and Metrics: Measuring ROI using Google Analytics and Social Media Insights
Building a Digital Marketing Plan: Steps to Create a Strategic Marketing Campaign
Digital Marketing Trends: Leveraging the Power of AI and Automation in Marketing
Mr. Narayan emphasized the importance of understanding digital marketing as a holistic approach that involves connecting with consumers through various channels. He discussed the growing significance of data-driven decision-making and how businesses can track consumer behavior using digital tools to optimize marketing campaigns. His presentation also included examples from successful global marketing campaigns, highlighting best practices.
Following the presentation, Mr. Narayan conducted personalized mentoring sessions with students from 9:00 AM to 11:00 AM. These one-on-one interactions provided students with the opportunity to ask questions, gain tailored advice, and learn how to apply digital marketing strategies to real-world challenges.
Dr. Atul Kumar, Dean, DYPBS, expressed sincere gratitude to Mr. Narayan for his insightful session and valuable contribution to the students' professional development.