Saturday, February 15, 2025
Date: 15-02-2025
Time: 9.00 am – 11 am
Venue: Auditorium, DYPBS, DPU, Pune
Resource Person(s): Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany
Faculty Coordinator(s): Dr. Vaibhav Patil
Class / Division: PGDM Marketing – B Class
Objective(s)
1. To Help Students Understand Key Concepts of Marketing Fundamentals and Strategic Approaches
2. To Introduce the Concepts of Blue Ocean and Red Ocean Strategies
3. To Equip Students with Skills for Strategic Market Positioning and Innovation
4. To Provide Insights into Competitive vs. Non-Competitive Market Strategies
5. To Foster Strategic Thinking for Business Growth and Value Creation
The institution has established a mentoring system designed to promote both the academic and personal development of students. To prepare them more effectively for the corporate environment, the MBA Department has launched a Corporate Mentorship Programme. These programmes guide students in making informed career decisions, developing their business expertise, and strengthening their leadership capabilities. They offer real-world, experiential learning that goes beyond conventional classroom education. Through mentorship, students expand their professional networks, gain valuable insights into industry requirements, and close the gap between academic knowledge and the demands of the corporate sector. Ultimately, corporate mentorship plays a crucial role in enhancing students' employability prospects.
As part of this initiative, Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany, was invited to engage with the students of PGDM Marketing – B Class at D Y Patil B School (DYPBS), DPU, Pune. The session was conducted at the Auditorium of DYPBS, as part of the Corporate Mentorship Programme.
During his insightful and engaging session, Mr. Narayan addressed vital aspects of Marketing Fundamentals and Strategies, with a focus on the comparative framework of Blue Ocean vs. Red Ocean Strategy. He provided in-depth perspectives and practical applications of these strategic models in today’s dynamic business environment. Key areas covered during the session included:
Overview of Traditional (Red Ocean) Market Competition
Concept of Blue Ocean Strategy: Creating Uncontested Market Space
Differences Between Red Ocean and Blue Ocean Strategies
Real-World Case Studies: Successful Blue Ocean Strategy Implementations
Strategic Tools: Value Innovation, Strategy Canvas, and Four Actions Framework
Identifying Opportunities for Blue Ocean Thinking in Emerging Markets
Risk Management in Strategic Planning
Transitioning from Competitive to Innovative Market Approaches
Mr. Narayan emphasized the importance of strategic innovation in creating value for both customers and companies. He illustrated how businesses can avoid intense competition by exploring unserved customer needs and developing unique products or services. The session highlighted how students can apply these strategies in internships and future job roles to contribute meaningfully to business growth.
His presentation was enriched with interactive discussions, market examples, and actionable frameworks. The clarity with which he explained complex strategic concepts made the session highly valuable for students looking to enhance their understanding of marketing strategy.