Saturday, February 22, 2025
Date: 22-02-2025
Time: 9.00 am – 11 am
Venue: Auditorium, DYPBS, DPU, Pune
Resource Person(s): Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany
Faculty Coordinator(s): Dr. Vaibhav Patil
Class / Division: PGDM Marketing – B Class
Objective(s)
1. To Help Students Understand the Principles of Marketing Ethics and Ethical Decision-Making
2. To Develop Awareness About the Importance of Ethical Conduct in Marketing Practices
3. To Equip Students with Skills to Identify and Address Ethical Dilemmas in Marketing
4. To Foster Leadership Qualities for Responsible and Ethical Business Management
5. To Provide Insights into the Role of Ethical Leadership in Building Trust and Long-Term Success
The institution has established a mentoring system designed to support the academic and personal development of students. To better prepare them for the corporate environment, the MBA Department has launched a Corporate Mentorship Programme. These programmes assist students in making informed career decisions, enhancing their business skills, and fostering leadership development. They offer practical, real-world experience that enhances theoretical learning. Through mentorship, students create valuable professional connections, gain deeper insights into industry practices, and bridge the gap between academic theory and the demands of the corporate world. Ultimately, corporate mentorship is instrumental in improving students' employability.
As part of this initiative, Mr. Mohit Narayan, International Business Development Manager, GmbH, Germany, was invited to engage with the students of PGDM Marketing – B Class at D Y Patil B School (DYPBS), DPU, Pune. The session was conducted at the Auditorium of DYPBS, as part of the Corporate Mentorship Programme.
During his insightful and engaging session, Mr. Narayan addressed vital aspects of Marketing Ethics and Leadership. He provided real-world perspectives and practical insights into the significance of ethical behavior and strong leadership in marketing and business environments. The key areas covered during the session included:
Understanding Marketing Ethics: Definition, Principles, and Importance
Common Ethical Issues in Marketing: Advertising, Pricing, Product Safety, and Data Privacy
Ethical Decision-Making Models for Marketing Professionals
Corporate Social Responsibility (CSR) and Its Role in Ethical Marketing
Role of Leadership in Promoting Ethical Culture within Organizations
Traits of Ethical Leaders: Integrity, Accountability, and Transparency
Case Studies on Ethical and Unethical Marketing Practices
Long-Term Benefits of Ethical Marketing and Responsible Leadership
Mr. Narayan emphasized that ethical marketing and strong leadership are essential for building customer trust, brand reputation, and long-term success. He discussed how ethical lapses can lead to legal issues and loss of consumer confidence, whereas ethical conduct enhances brand loyalty and sustainable growth. The session also focused on how students can develop ethical sensitivity and leadership qualities to succeed in their careers while contributing positively to society and their organizations.