Thursday, January 02, 2025
Date:
2nd and 3rd Jan 2025
Time:
9.00 am to 5.00 pm
Venue:
Seminar Hall, DYPBS
Resource Person:
Dr. Raja Roy Choudhary
Participants
PGDM students
Faculty Coordinator
Academic Team
Organizer
IQAC and Centre for Research and Publication To introduce the concept of design thinking and its role in problem-solving and innovation.
To equip participants with tools and techniques to ideate, prototype, and implement innovative solutions.
To enhance participants' ability to empathize with users and create user-centric solutions.
To encourage creative thinking and collaboration among participants.
To provide hands-on experience in applying design thinking through interactive activities and case studies.
A two-day workshop on Design Thinking and Innovation was conducted by Dr. Raja Roy Choudhary, an esteemed expert in innovation and creativity. The event aimed to provide participants with insights into the principles and practical applications of design thinking to foster innovation in business and personal projects.
Workshop Highlights
Day 1:
Introduction to Design Thinking:
Dr. Choudhary began the session with an overview of design thinking, its stages (Empathize, Define, Ideate, Prototype, and Test), and its relevance in today’s dynamic business environment.
Empathy and User-Centric Design:
Activities focused on understanding user needs and challenges through empathy mapping and stakeholder interviews.
Defining Problems:
Participants learned how to frame clear problem statements that drive innovation.
Day 2:
Ideation Techniques:
Dr. Choudhary introduced brainstorming methods such as mind mapping and SCAMPER to generate creative ideas.
Prototyping and Testing:
Participants created low-fidelity prototypes and tested them with peers to gather feedback.
Case Studies and Applications:
Real-world examples of successful innovations using design thinking were discussed, highlighting the approach's effectiveness.
Group Activity:
Teams worked on a live project to identify a problem, develop a solution, and present their findings.
Key Takeaways
Understanding the importance of empathy in designing user-centric solutions.
Learning structured methods for ideation and innovation.
Practical exposure to prototyping and testing innovative ideas.
Gaining insights into applying design thinking in various domains, including business, education, and technology.
The workshop was well-received, with participants appreciating the engaging and interactive sessions. Many expressed that the hands-on activities and real-world examples made the concepts easy to grasp and implement.
Conclusion
The Design Thinking and Innovation workshop by Dr. Raja Roy Choudhary was a resounding success. It provided participants with valuable skills to approach problems creatively and develop innovative solutions. The knowledge and experience gained from the workshop will undoubtedly help them in their academic and professional pursuits.