“Mai Bhi Invest Karti Hun” is not just a statement; it is the beginning of a movement that says it's okay to not have any interest in “ROSOGULLA” or “PINK MOUF” colour and buy beer and apply for Landon’s jobs too.
It produces illusions of a world where investing is reserved for the elite—financial magnates and wealthy folk. But the game is changing fast, more specifically in India, where retail investors are marching into the realm of finance. This is because many of these new entrants happen to be females, who have become increasingly present at the head of their financial life.
Traditionally, Indian households have been conservative with their savings and have resorted to traditional modes of piecemeal investment such as gold and fixed deposits. But although these are safer investments, they never provide much growth. Realizing the scope of making more returns, women have started diversifying their portfolios and now even invest in stock markets, mutual funds, etc.
The foundation of successful investing is financial literacy. “Mai Bhi Invest Karti Hun” throws light on the need for understanding different modes of investment. Taking online courses, going to webinars, and joining investment clubs are among the ways women are educating themselves. For example, user-friendly interfaces, educational content about investing, and the nature of mutual funds are some common features provided on platforms such as Zeroth, Grow, and Paytm Money. There are social media communities, and channels like Graham Stephan which guide on personal finance. This goes to show that women can manage finance as well, and it breaks the stereotype saying otherwise. As women collectively inherit nearly three-quarters of the $44 trillion in intergenerational wealth transfer expected by 2061, they are also demonstrating that they are shrewd investors with unique vantage points on how to invest. They are less risky, more researched when they invest, and mostly better at goal-based investment practices. For many women, investing isn’t about growing wealth—it’s about gaining financial freedom. Investments are a way for them to sign up for their children’s school fees, save for retirement, or build an emergency fund. Financial independence leads to greater autonomy in personal and family choices as well. Investing means that you are less of a burden to someone else for financial support due to an unexpected life event.
It is just the start of my journey with "Mai Bhi Invest Karti Hun." With more women entering the world of investing, they are creating a domino effect, making others do the same. With the backing of employers, financial institutions, and policymakers, the movement for gender parity in investing can be further fostered by leveraging programmatic engagement with financial literacy, equitable investment vehicles, updated regulations, and equal opportunities.
At the end of the day, "Mai Bhi Invest Karti Hun" is not just a statement; it is also an acknowledgment that there is a new equation emerging in household investing in India. This not only secures their financial future but also contributes towards the economic growth of the country. The house investor boom signals a major shift towards a more democratized and empowered financial ecosystem. So here is a message to all the women out there—investing isn’t just for the elite! Investment opportunities are for any woman who dares to say, "Mai Bhi Invest Karti Hun."