Aim Globally, Act Locally

Aim Globally, Act Locally

With the help of a global organization, local small scale industries are growing their business by selling products & providing services.

Prof. Suman Deokota
October, 30 2021
326

People are developing potential and creativity in this century, especially youth, especially in regard to social, cultural, and creative content. Through various platforms & activities, these small-scale businesses can help craftsmen develop their skills.

A cultural village is created through local events and small-scale businesses. There are now trade fairs that create a new relationship with the people and are funded by the state, the government, and companies (private and public) to fund the village of the craftsmen.

The artists and craftsmen are also collaborating with worldwide organizations; presently big fashion houses are going out and buying their prints in good quantities, these products often take the form of regional stories or legends; they collaborate with designers because reusing the clothes is part of sustainable fashion.

Additionally, this international marketing principle advises companies to develop a consistent international marketing strategy (a global strategy) while adapting their tactical strategies to the local markets they are targeting (a local strategy).

Nearly every successful international brand employs this type of marketing strategy, which touches on almost every aspect of sales and marketing including product features, packaging, pricing, messaging, and sales channels.

When properly implemented, it enables companies to efficiently market their brands internationally while remaining relevant to their local audiences.

Growing a company never gets easier, but you do get better at it as your company moves from a startup to a global company. People have learned this simple truth: Growing a company never gets easier, you just get better at it.

You will always face challenges in company growth, but that's a good thing since you don't want to stop growing. As you learn during each stage of building a global, borderless organization (and apply what you have learned), all growth-related challenges become easier in the long run.

The benefits of globalization are currently being utilized currently by many multinational and medium-sized companies around the globe.

However, the degree of efficiency with which those benefits are being utilized is different between companies according to various factors including the extent to which companies are able to adapt to local differences.

Some of the most successful companies in various industries have implemented the strategy "Aim globally, Act locally" which states that having a global perspective and plans while responding to and accommodating local differences are the best strategies in terms of international expansion.

Aldi, Tesco, McDonald's, and many others have demonstrated through the efficient implementation of this strategy, they have experienced global success and market leadership.

The idea of "Aim Globally, Act Locally" poses challenges for companies. In addition, there are cultural misunderstandings, insufficient level of competence within the company's management involved in foreign operations and changing customer needs.

We all know that globalization has changed and opened new doors for this world as pandemics affected many markets and in those days in developing nations local businesses helped a lot in terms of FMCG and on the other hand boon in AI and ML that is the new talk of Corporates.

Overall, the expression is in practice and there will be more opportunities for Glocal business in the upcoming times.

Challenges Faced by Women in India
Challenges Faced by Women in India

We have equal rights for women as per the laws available in India despite that, there are still many issues that women face in their everyday life.

Read More
75 Years of Indian Economy
75 Years of Indian Economy

Let us know about the crisis, condition, boom, and digital transformation faced by the Indian economy within 75 years after Independence.

Read More
Marketing 5.0: Technology for Humanity
Marketing 5.0: Technology for Humanity

Marketing 5.0 is a major change in today's phase of the marketing field focusing on use of technology in human life.

Read More